About

Our Aim

The INGROUP seeks to create a community of like-minded interior designers concerned with interior design’s public misconceptions and identity frustrations. The INGROUP aims to correct the public’s perception of interior design by advocating for professional recognition of the discipline and empowering interior designers to exceed all expectations within their careers in the built environment.

Research and Blogging

Jocelyn has spent years examining its public image and stereotypes. Her findings, presented in The INGROUP blogs, aim to raise awareness of interior design’s professional identity and provide interior designers with business advice.

Professional Resources

Our resource page provides qualified interior designers with quick access to guides and templates, helping them promote their business, educate their clients, train their staff on systems and procedures to ensure true professionalism.

Creating Community

We welcome feedback and discussions about the problems and frustrations interior designers are facing in their businesses. We intend to provide advice and latest research to provide as much assistance as possible.

Jocelyn Jones

Jocelyn Jones is an interior architect and brings over 21 years of experience as a practicing interior designer. She is the founder and director of Jossi Design is also a director of the IID. She has her master’s degree in interior design and has dedicated years to researching interior design’s identity crisis through the lens of Social Identity Theory. Within this framework, interior designers form ‘The In-Group,’ while decorating and architecture exist as ‘Out-Groups,’ highlighting the challenges of professional recognition. This blog was created with that research in mind—to foster a strong community of interior designers who are committed to elevating their profession and achieving lasting business success.

Jossi Design

Leading by example, Jocelyn ensures her company utilizes industry accepted contracts and professional business procedures, models and templates. This interior architecture and design agency specializes in hospitality, retail, corporate and high-end residential projects.

The IID

The IID is the only professional body representing the interior design industry in South Africa. As a director of the IID, Jocelyn encourages South African interior designers to join forces and become IID members, because together we have a stronger professional voice.