The True Profession of Interior Design

Tag: interior design professional

  • Understanding Interior Design: Separating Fact from Fiction

    Understanding Interior Design: Separating Fact from Fiction

    Interior designers face a public image problem rooted in historical stereotypes and misconceptions. The profession is often mistaken for interior decoration, leading to feelings of frustration and inferiority. Social Identity Theory is used to analyze this issue, providing insight into how professional organizations can address it. The goal is to establish interior design’s true value…

  • Are You in the INGROUP?

    Are You in the INGROUP?

    Social Identity Theory (SIT) examines how individuals form their identity within social groups, impacting self-worth and behavior. This theory, developed by Tajfel and Turner, is relevant for understanding professional identity, including in interior design. Applying SIT to interior design can shed light on negative stereotypes and help elevate the profession’s status.